Social Media
As a Communication major in undergrad and an experienced digital marketer, I’ve become fluent in social media management. I have experience with SnapChat, Instagram, FaceBook, TikTok, Twitter, Pinterest and LinkedIn. For publishing apps, I am fluent in Hootsuite, Later, Sprout and HubSpot. I’ve tracked page growth and post success with Whatagraph, Google Analytics, DashThis, Sprout and HubSpot as well as with in-app analytics pages.
With market research skills, I am able to pinpoint the target market and create content suitable for them posted at the right time, on the right apps and with the right hashtags and associations. Content creation is my specialty, I enjoy planning social media schedules and doing the creative behind the photos we see online, along with captions.
Recent feeds that I strategized, planned, directed photography for, captured video for, designed graphics for, wrote copy for, built hashtags sets and optimized based on weekly and monthly reporting results. Showing IG only, but work was dispersed across a variety of platforms including Facebook and TikTok.
See below for more examples:
